Kitten bitten by Echo Falls

28 August, 2008


branded Echo Falls bus will be at the Beachdown music festival near Brighton this weekend at the end of a†16-leg sampling tour for the new Echo Falls Spritz wine and sparkling water mix.

The bus has been on the road for three months, visiting cit ies including Cardiff, Manchester and Glasgow.

The bus has already made a stop in the†city of Brighton itself, where visiting consumers

had the chance to meet former Atomic Kitten popster Natasha Hamilton†while trying the White†Zinfandel and Chardonnay versions of the product.

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So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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