Kitten bitten by Echo Falls

28 August, 2008

A

branded Echo Falls bus will be at the Beachdown music festival near Brighton this weekend at the end of a 16-leg sampling tour for the new Echo Falls Spritz wine and sparkling water mix.

The bus has been on the road for three months, visiting cit ies including Cardiff, Manchester and Glasgow.

The bus has already made a stop in the city of Brighton itself, where visiting consumers

had the chance to meet former Atomic Kitten popster Natasha Hamilton while trying the White Zinfandel and Chardonnay versions of the product.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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