Bulmers sponsors British TV trek

28 August, 2008

Scottish & Newcastle UK's

cider Bulmers is sponsoring Channel Five series Rory

and Paddy's Great British Adventure.

The TV programme shows comedians Rory McGrath and Paddy McGuinness travelling around the country ,

trying out British events such as toe wrestling, bog snorkelling and cheese rolling. The four-week series started last week.


sponsorship includes branded programme credits and break bumpers, part of a £20 million marketing programme for the brand which also includes poster and press ads and a new†interactive consumer website, bulmers.co.uk.

Marketing manager Graeme Mckenzie said: "Our sponsorship of the new series will offer a powerful reinforcement of the advertising

that lies behind Bulmers' current TV campaign, Squeezing the Best out of the Great British Summer."

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