cider Bulmers is sponsoring Channel Five series Rory
and Paddy's Great British Adventure.
The TV programme shows comedians Rory McGrath and Paddy McGuinness travelling around the country ,
trying out British events such as toe wrestling, bog snorkelling and cheese rolling. The four-week series started last week.
sponsorship includes branded programme credits and break bumpers, part of a £20 million marketing programme for the brand which also includes poster and press ads and a new interactive consumer website, bulmers.co.uk.
Marketing manager Graeme Mckenzie said: "Our sponsorship of the new series will offer a powerful reinforcement of the advertising
that lies behind Bulmers' current TV campaign, Squeezing the Best out of the Great British Summer."