Visitors to the site can click through to the Beer Club of Britain to buy 12 or 24-bottle cases of Thwaites's top-performing beers Double Century, Flying Shuttle, Lancaster Bomber, Liberation Ale and Thoroughbred Gold for £22.99 or £43.99 respectively.
Brands marketing manager Lee Williams said: "Daniel Thwaites has a huge following in the north of England, but we are seeing more and more awareness of our beers across the country .
correspondence from Lancashire 'ex-pats' on a regular basis, the majority of them
craving Thwaites beers and asking
to get hold of them.
"The site will allow customers to pick their own mixed cases , a range of choice that is very difficult for any offline retailer to offer."