Monty goes into bat for Walkers' latest spin off

28 August, 2008

English cricketer Monty Panesar is putting his support behind Walkers' Do Us a Flavour! Win a Packet! competition, in which consumers are asked to invent a new crisp flavour.

Panesar's Chilli & Tomato-chutney flavoured crisps - Magic Monty's Spicy Spinners - will go on sale from this month.

"This promotion is all about fun, using your imagination and enjoying food and flavour. I hope to inspire people to enter their own unique idea," he said.

The campaign is running for nine weeks on terrestrial and key satellite channels and is part of a £10 million spend behind the promotion, which Walkers said was the biggest for a single campaign in its history.

The winner will receive £50,000 plus 1% of future sales of the new flavour.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter