Vimto is sponsoring Down Your Street, a summer promotion on Manchester's Key 103 radio station, giving listeners
the chance to win a street party for themselves and their neighbours. The sponsorship is part of the soft drinks brand's centenary celebrations.
Britvic has cut the weight of its
1-litre bottles of Robinsons squash brand by 2g. The company said the move would save an estimated 330 tonnes of plastic a year, equivalent to over 9 million empty bottles, and reduce the energy needed to make the bottles at its plant in Norwich by 5%.
United Biscuits UK has added Big Stix and Bakes to its Penguin chocolate biscuit bar range. Big Stix are chocolate-covered biscuit sticks with chocolate chips, in boxes of six twin
packs with an rrp of £1.55. Bakes are packed six to a box, again with an rrp of £1.55. UBUK is introducing added calcium to its standard Penguin bars and Penguin Wafers.
Simply Hibi, the UK's first hibiscus-based juice drink, is going into environmentally-f riendly Tetra Pak cartons in 141 Waitrose stores. The drink will be featured in the ambient aisle with an introductory price promotion of £1.25.
Coca-Cola Enterprises is launching a £1.8 million campaign for Fanta Still. The push will run throughout August and includes TV and outdoor ads, new on-pack graphics and 59p price marked promotional packs.
Trade communications manager Kenny Chisholm said: "The latest campaign is a great opportunity for retailers to build on the success of the juice category, which now represents 30% of the UK soft drinks market."