Drinkshop rewards loyalty

28 August, 2008

Online retailer thedrinkshop.com

is the first full member from the drinks trade to sign

up to a web-based loyalty scheme that earns customers points when they shop online .


offers customers a certain number of points for each £1 they spend online . These can then be spent

at any of dozens of sites which have signed up . Laithwaites, Tesco and Majestic are affiliate members.

"We have just introduced the

scheme, which is like Nectar or Airmiles on the internet,

and was set up by ex-Nectar and Airmiles directors. You earn Ipoints and spend them with other merchants registered to the scheme,"

said Tim Francis, director of thedrinkshop.com.

The site launched in August 2005

and operates under the name Maximiles in France, Germany, Spain and Italy. It has more than 4 million members.

Bookmark this

Site Search


Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know