is the first full member from the drinks trade to sign
up to a web-based loyalty scheme that earns customers points when they shop online .
offers customers a certain number of points for each £1 they spend online . These can then be spent
at any of dozens of sites which have signed up . Laithwaites, Tesco and Majestic are affiliate members.
"We have just introduced the
scheme, which is like Nectar or Airmiles on the internet,
and was set up by ex-Nectar and Airmiles directors. You earn Ipoints and spend them with other merchants registered to the scheme,"
said Tim Francis, director of thedrinkshop.com.
The site launched in August 2005
and operates under the name Maximiles in France, Germany, Spain and Italy. It has more than 4 million members.