The supplier argued that the ads showing a man sipping a cocktail with a woman in an apartment at night reflected "glamo rous, modern cocktail culture", but the ASA decided: "The focus of both of the ads was on the couple and the product, rather than on the urban setting or the modern furniture."
The advertising body also went against Cellar Trends in ruling that
the ads implied
the man's choice of drink enhanced his masculinity and attractiveness.
The ads were part of a £1.5 million marketing spend for Skyy, which included sponsorship of the movie Sex
and the City.