Low-alcohol Stella trialling in the UK

05 September, 2008

Inbev is trialling a low-alcohol version of Stella Artois in the UK off-trade.

The 0.5% abv brand has been quietly on

test in Tesco for several months in packs of four 33cl bottles, with a retail price of £2.73.

An Inbev spokeswom an said: "If there is sufficient consumer demand, we will consider making Belgian -brewed Stella Artois Low Alcohol more widely available .

"It will appeal to Stella Artois loyalists who on suitable occasions want the option of a low -alcohol lager."

The beer is brewed in Leuven, Belgium using the same hops and yeast as regular Stella Artois.

A different brewing process, requiring a shorter fermentation period and lower temperatures, produces a lower abv.

The 0.5% abv brand is already distributed elsewhere in Europe, including Belgium, France and the Czech Republic.

In Belgium, the low-alcohol lager

is called Stella Artois Non Alcohol because the laws in Belgium allow anything with up to 0.5% abv to be classified as

non -alcohol ic.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know