Diageo fights back with new proposal

05 September, 2008

Diageo has called for a consensus between industry, government and individuals as an alternative to the Scottish

government's to ban off-trade sales to under-21s and regulate drinks prices.

In its response to the

government's discussion paper, Diageo puts forward a system of "co-regulation" for alcohol promotions, with a self-regulating code of practice for the industry subjected to

government enforcement and monitoring.

It says minimum retail pricing for alcohol would penalise the majority of people who drink responsibly, without targeting those who do not.

Under Diageo's proposed scheme, promotions based on volume and price would be regulated by the new code.

Benet Slay, managing director of Diageo GB, said the company was "disillusioned" with the

proposals and "frustrated that

government is trying to place responsibility for tackling alcohol misuse on the

drinks industry".

He added: "Government has offered no evidence to support its view that minimum pricing will reduce alcohol-related harm - because there is no evidence.

"Higher prices may affect consumption, but not necessarily among the groups the government wishes to target."

Analysis - page 12.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know