Chilean winery Anakena is offering independent retailers and wholesalers the chance to win a trip to Chile for two. The promotion will reward independent operators for their in-store displays and ability to grow sales over
eight weeks, starting from this month. Participants will benefit from price discounts to enable them to run consumer offers, free marketing and POS materials,
as well as in-store tastings organised by UK agent Stratford's. Call 01628 810606 or email email@example.com .
NS reveals organic research
Organic wine is twice as good for the planet as non-organic rivals, according to a report in the New Scientist. Researchers from the University of Siena, Italy, measured the resources used to grow, package and distribute wine at two farms in Tuscany 30km apart. A bottle from the organic farm had an eco-footprint of 7.17 sq m, half that of the non-organic wine with a footprint of 13.98 sq m which used more land and non-recycled glass.
Pernod works with Fortune
Pernod Ricard will stop distribution with Future Brands of Absolut and other Vin & Spirit brands in the US in October. The distribution was previously scheduled to end on February 2012. Pernod will pay Fortune Brands $230 million before tax as part of the new agreement. The French giant has also said it will sell the Cruzan rum brand and related assets to Fortune Brands for $100 million .
Foster's wine sale suggested
Speculation is mounting that Foster's will sell off its wine interests after the Australian drinks giant reported its first loss in 16 years. The
beer and wine producer posted a six-month loss of around £134 million, and analysts believe the company is ready to offload a wine portfolio which includes names such as Penfolds, Hardys and Lindemans. If Foster's pursues a sale
it may find it is worth 44% less than
it spent creating it, according to Credit Suisse.
Greene King sales down
Greene King has announced its like-for-like retail sales were down 1.6% in the 16 weeks to Aug 24. In Pub Partners, its tenancy and lease division, profits were down 1.7%. " Despite
current trading challenges and lacklustre outlook for the UK economy, the board anticipates meeting
expectations for the year," it said in a statement.
Monty lends a hand
England cricket star Monty Panesar's suggested flavour for Walkers Crisps - Magic Monty's Spicy Spinners - is not an idea scheduled to go into production, contrary to what was suggested in an OLN report on Aug 22. Panesar's proposal for a chilli and tomato chutney snack is purely intended to lend support to Walkers' ongoing Do Us a Flavour promotion.