1 Smirnoff

05 September, 2008


growth Aug 08 v Aug 07: +16%

Key date in history: 1941 - the Cock & Bull bar in LA invents the Moscow Mule to clear out stocks of the slow-selling brand, unwittingly fashioning its future as a mixable spirit

Famous friends:

James Bond drank the brand in many films, including 2006's Casino Royale

Strengths: Robust marketing; iconic packaging

Challenges: Increasingly crowded

product category; complacency

The year gone: A new ad campaign and a renewed interest in flavours

The year ahead: Bracing itself for the

Absolut challenge

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know