3 The Famous Grouse

05 September, 2008


growth Aug 08 v Aug 07: +7%

Key date in history: 1990

- Gilbert the grouse makes

ad debut

Famous friends: Scottish rugby team was sponsored from 1990 to 2007

Strengths: Consistent marketing message; the bird in the ad

Challenges: Staying premium in a recession; the future of distributor Maxxium

The year gone: Launch of premium Black Grouse brand

The year ahead: Possible launch of freezer whisky Snow Grouse

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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