5 Gordon's

05 September, 2008


growth Aug 08 v Aug 07: +9%

Key date in history: 1990 - strength cut to 37.5% abv and money spent on duty ploughed into marketing

Famous friends: Gilbert & George made a short film, Gordon's Makes Us Drunk;

celebrity chef Gordon Ramsay who fronts its ad campaign

Strengths: The G&T is back; the popularity of Ramsay

Challenges: Snobbery of the average gin drinker; the unpopularity of Ramsay

The year gone: Those ads were everywhere you looked

The year ahead: It's that man again

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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