5 Gordon's

05 September, 2008

Value

growth Aug 08 v Aug 07: +9%

Key date in history: 1990 - strength cut to 37.5% abv and money spent on duty ploughed into marketing

Famous friends: Gilbert & George made a short film, Gordon's Makes Us Drunk;

celebrity chef Gordon Ramsay who fronts its ad campaign

Strengths: The G&T is back; the popularity of Ramsay

Challenges: Snobbery of the average gin drinker; the unpopularity of Ramsay

The year gone: Those ads were everywhere you looked

The year ahead: It's that man again




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Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


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