4 Bell's

05 September, 2008

Value

growth Aug 08 v Aug 07: -2%

Key date in history: 1995 - leads industry to end a protocol against TV ads for spirits

Famous friends: Jools Holland tickled the ivories for the brand in a 1990s ad campaign

Strengths: Longevity; easy bar-call

Challenges: Recognition in a portfolio where Johnnie Walker dominates globally; arresting decline

The year gone: A return to TV - again

The year ahead: Relaunching as Original and dropping 8 Year Old description




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Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

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