4 Bell's

05 September, 2008


growth Aug 08 v Aug 07: -2%

Key date in history: 1995 - leads industry to end a protocol against TV ads for spirits

Famous friends: Jools Holland tickled the ivories for the brand in a 1990s ad campaign

Strengths: Longevity; easy bar-call

Challenges: Recognition in a portfolio where Johnnie Walker dominates globally; arresting decline

The year gone: A return to TV - again

The year ahead: Relaunching as Original and dropping 8 Year Old description

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
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