8 Jack Daniel's

05 September, 2008


growth Aug 08 v Aug 07: +14%

Key date in history: 1866 - Jack registered his distillery

Famous friends: Frank Sinatra started the

Jack on musicians' riders thing

Strengths: Rock 'n' roll image; Coke

Challenges: Vodka; not getting bored with being so successful

The year gone: Hung out, went to a few gigs, the odd festival ...

The year ahead:

Still being cool while bigging up the

distillery founder

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know