7 Baileys

05 September, 2008


growth Aug 08 v Aug 07: +21%

Key date in history: 1974 - distiller Gilbey's comes up with idea for a creamy whisky liqueur to get rid of surplus spirit

Famous friends: You Tube puppy -


Strengths: Brand name a generic for cream liqueurs; Christmas

Challenges: Year-round appeal; occasionally distracted by NPD

The year gone: New packaging and ads around key calendar dates, but sales of flavoured offshoots have dropped

The year ahead: Continuing the cyclical refocus on the main brand

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know