The importer has signed up Feco Vita, which unites some 31 co-ops, mainly in Mendoza, and produces 400 million litres of wine a year, to launch several ranges in the UK.
Tesco has listed a Shiraz/Malbec and a Chenin Blanc/Torrontés under the Buenos Aires brand
(£4.99), Morrisons has listed Silver Valley Shiraz/Malbec and Chenin Blanc (£3.49), and Tipas Bonarda/Malbec and Chenin Blanc (around £3.99) have been launched to the convenience sector.
Raisin Social is also working with Portuguese producers to develop UK-friendly brands
and plans to launch ranges from these - including Alentejo-based Carmim's Terras d'el Rei range - later this year.
The Namaqua agent hopes to grow its business outside the Cape to some 35% of its turnover
from around 20% now.
Managing director Simon Halliday said: "We are not losing focus on South Africa - we very much realise we have the potential as a business to grow South Africa by 2011 and increase our market share by probably a further 25%.
"We would like to see a situation where 65% of our business remained in the South African category
with the rest
distributed among the other categories - and Argentina is a big part of that."
Like Namaqua, which made its name as a bag-in-box producer, Feco Vita produces
much wine in alternative packaging, including Tetra Prisma , which Halliday expects to release to the UK.
"I f you can deliver satisfaction, quality and value with bag-in-box then why not in Tetra? Tetra Prisma
has very attractive pricing and ticks the