Pinot Grigio, Pinot Grigio Blush and Merlot have been revamped to make them brighter and more contemporary, with colour-coded screwcaps and prominent branding.
"We have worked very closely with La Gioiosa on the
new packaging, ensuring
labels have great shelf stand-out ," said marketing director Lewis Jones. "La Gioiosa is continuing its brand development with a range of naturally lower in alcohol wines, the first of which has been listed in Tesco."
The Veneto producer has also signed an agreement with Treviso co-operative Cantina Sociale di Ormelle
to guarantee its wines' origins and keep improving quality.
Ormelle is one of the oldest and largest co-ops in the Treviso area, with 500 members controlling 1,000ha in the Piave area, producing Pinot Grigio and Prosecco among other wines.