The number of regular wine consumers who drink rosÚ has risen by more than 60% in the past three years, Wine Intelligence data has revealed.
The research shows around six out of 10 (59%)
regular wine drinkers now drink rosÚ, compared
with fewer than four in 10 (37%) in 2005. Some of the growth appears to have come at the expense of red
but there is also evidence
rosÚ is attracting consumers who have previously bought little wine of any kind.
WSTA chief executive Jeremy Beadles said: "Even without a good summer to support the barbecue season it seems the taste for rosÚ continues to spread.
The figures show women have increased their rosÚ consumption the most.
"The current squeeze on household budgets seems to be reflected in the fact that people are drinking wine at home more often and
promotional offers have become more important to wine drinkers. "