Pink still gaining momentum in UK

04 September, 2008

Rosé wine is still on a roll in the UK, according to research commissioned by the Wine & Spirit Trade Association.

The number of regular wine consumers who drink rosé has risen by more than 60% in the past three years, Wine Intelligence data has revealed.

The research shows around six out of 10 (59%)

regular wine drinkers now drink rosé, compared

with fewer than four in 10 (37%) in 2005. Some of the growth appears to have come at the expense of red

but there is also evidence

rosé is attracting consumers who have previously bought little wine of any kind.

WSTA chief executive Jeremy Beadles said: "Even without a good summer to support the barbecue season it seems the taste for rosé continues to spread.

The figures show women have increased their rosé consumption the most.

"The current squeeze on household budgets seems to be reflected in the fact that people are drinking wine at home more often and

promotional offers have become more important to wine drinkers. "




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