Innovations all round from Distell

04 September, 2008

Distell has extended its range with some entry-level, health-conscious and environmentally friendly innovations, to be unveiled at Cape Wine.

Two Oceans has launched a Fruity range, based on "the style and taste that British consumers look for in wine - fresh, soft and fruity". The range - a

medium-bodied red and crisp,

fruity white - will be stocked in cash and carries and targeted at the convenience sector.

The brand has also launched Two Oceans Light, an early-picked, lower abv range currently in white and rosé, with red to come soon.

Distell has also released several new packages - a slimline bag-in-box to make storage easier, a 1-litre Tetra Pak and a pouch which it hopes to launch in the UK soon.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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