Innovations all round from Distell

04 September, 2008

Distell has extended its range with some entry-level, health-conscious and environmentally friendly innovations, to be unveiled at Cape Wine.

Two Oceans has launched a Fruity range, based on "the style and taste that British consumers look for in wine - fresh, soft and fruity". The range - a

medium-bodied red and crisp,

fruity white - will be stocked in cash and carries and targeted at the convenience sector.

The brand has also launched Two Oceans Light, an early-picked, lower abv range currently in white and rosÚ, with red to come soon.

Distell has also released several new packages - a slimline bag-in-box to make storage easier, a 1-litre Tetra Pak and a pouch which it hopes to launch in the UK soon.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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