Eco plans continue for Bottle Green

04 September, 2008

Italian Via Vecchio is the third Bottle Green wine brand to launch in 1-litre Tetra Prisma cartons.

The pack, priced £6.99, features a typical piazza scene to link the brand to ideas about Italy and Italian lifestyles.

The agency said it is easy to carry and is 100% recyclable. It is currently available in a varietal Pinot Grigio, which has been listed in Morrisons.

PR officer Louise Hartley said: "The Via Vecchio Tetra

Pa k provides consumers with a really credible alternative to glass bottles. There are many benefits

and it is perfect for

consumers who want to make a positive contribution to the environment ."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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