The pack, priced £6.99, features a typical piazza scene to link the brand to ideas about Italy and Italian lifestyles.
The agency said it is easy to carry and is 100% recyclable. It is currently available in a varietal Pinot Grigio, which has been listed in Morrisons.
PR officer Louise Hartley said: "The Via Vecchio Tetra
Pa k provides consumers with a really credible alternative to glass bottles. There are many benefits
and it is perfect for
consumers who want to make a positive contribution to the environment ."