Eco plans continue for Bottle Green

04 September, 2008

Italian Via Vecchio is the third Bottle Green wine brand to launch in 1-litre Tetra Prisma cartons.

The pack, priced £6.99, features a typical piazza scene to link the brand to ideas about Italy and Italian lifestyles.

The agency said it is easy to carry and is 100% recyclable. It is currently available in a varietal Pinot Grigio, which has been listed in Morrisons.

PR officer Louise Hartley said: "The Via Vecchio Tetra

Pa k provides consumers with a really credible alternative to glass bottles. There are many benefits

and it is perfect for

consumers who want to make a positive contribution to the environment ."




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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