The Generics trio - red, white and rosé - is to be unveiled at the Wines of Chile trade tasting next week, and will sit below Chilano's existing varietal range.
Marketing manager Amanda Walker said: "Our customers have been clamouring for a brand capable of responding to today's market demands and that offers consumers great value in these tough times. Chilano Generics is a range of quality-driven wines at an affordable price point."
Chilano is a joint venture between PLB and Viña Ventisquero, one of the biggest Chilean wine exporters to the UK. It aims to become "the" Chilean brand for the UK off-trade, according to PLB.