Magners is sponsoring a UK tour by Irish music acts Sharon Shannon, Mundy and Damien Dempsey. The Magners Irish Sessions tour will start with a gig
in London in September, and then visit Newcastle, Inverness, Ullapool, Glasgow, Birmingham and Manchester from November. There will be above-the-line support in specialist music and regional press,
as well as on local radio.
Mexican lager Corona has "taken over" the island of Ibiza and is wooing key clients with luxury trips to the Spanish island, which it has renamed Corona Island. Some 70 distributors and key account customers will be invited on a three-day visit including a stay at the luxury Pacha hotel and VIP entry to the Pacha night club.