The new look will be on
shelf from September and follows hot on the heels of the take-home launch of Stella 4% lager.
The packaging is making its debut in the UK before rolling out into other markets across the globe.
The design includes a bigger focus on the
logo and more prominence for the year 1366, to which the Stella brewery in Leuven, Belgium, traces its origins,
Inbev UK president Stuart MacFarlane said: "Beer buyers are faced with a huge choice, so great packaging is absolutely crucial for retail success.
"Design needs to communicate the brand credentials in a powerful way while allowing shoppers to
immediately identify their brand of choice."
Inbev UK is also harmonising the higher -strength version of Stella Artois at 5% abv across the on and off-trade.
"We are providing the consumer with clarity and this will allow consumers to enjoy a consistent -strength lager at home or in the pub," said MacFarlane.
Draught Stella is currently