The campaign will focus on 1759 - the year Arthur Guinness bought the brewery in Dublin - as a play on the ongoing Guinness Time ad theme.
The brand is linking up with DVD rental company Lovefilm for an on-pack offer across 10, 12, 15, and 18-packs of Guinness Draught and 12-packs of Guinness Original.
Consumers signing up to a monthly rental subscription will get a DVD box set of Robert De Niro and Al Pacino movies.
It will continue to sponsor films on Channel 4 in partnership with sister brand Baileys, as part of a strategy to position Guinness as the perfect accompaniment to an evening in.
Senior brand manager Richard Barlow said: "We believe that focusing on this evening drinking occasion is the ideal way of engaging new consumers in the
said Guinness shoppers spend 6 4% more on drinks than average shoppers.