fruit-flavoured Dairy Milk bars.
The roll-out of
Dairy Milk Cranberry
& Granola and
Dairy Milk Apricot Crumble Crunch will be supported by a marketing push called Loving Combinations. It will include TV ads, sampling and PR .
Both variants will be available in 49g bars, retailing for 49p.
were a year and a half
in the making and
experts experimented with 200
flavour combinations, according to the company.
The first Dairy Milk combination -
Fruit and Nut - was created 80 years ago.
Trade communications manager Kate Harding said
the Cadbury Dairy Milk
brand is worth
some £370 million in retail sales value.