Amber Leaf rolls out price-marks

05 September, 2008

Gallaher is rolling out price-marked packaging for its 50g packs of Amber Leaf.

Available from this month for a limited period, the pouch is price-marked at £9.99 and includes rolling papers .

Gallaher claims Amber Leaf is the fastest growing brand and

number two

in the roll-your-own sector, with a 24% share .

Head of communications Jeremy Blackburn said: "We are seeing more and more smokers of RYO tobacco purchasing larger pack formats, such as 25g and 50g packs, which now account for 48.5% of RYO sales."

Gallaher is also launching

a range of limited edition pack designs for its Benson & Hedges Gold range.

For four weeks from this week, packs of 10s and 20s will feature five different designs.




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