Available from this month for a limited period, the pouch is price-marked at £9.99 and includes rolling papers .
Gallaher claims Amber Leaf is the fastest growing brand and
in the roll-your-own sector, with a 24% share .
Head of communications Jeremy Blackburn said: "We are seeing more and more smokers of RYO tobacco purchasing larger pack formats, such as 25g and 50g packs, which now account for 48.5% of RYO sales."
Gallaher is also launching
a range of limited edition pack designs for its Benson & Hedges Gold range.
For four weeks from this week, packs of 10s and 20s will feature five different designs.