is out in cheaper
price-marked packs .
Superkings 10s and 20s, Superkings Blue 10s and 20s and Superkings Menthol 20s
will retail for £5.35 for 20 and £2.73 for 10.
The £5.35 price
is 6p below
the regular rrp, and the £2.73 price point is 3p below.
Imperial's trade communications manager, Iain Watkins, said: "These new packs offer retailers a strong competitive product without compromising their cash margins."
All Superkings variants will continue to be available in plain stock
as well as the