Money-saving packs for Superkings
Published:  05 September, 2008

Imperial Tobacco's Superkings brand

is out in cheaper

price-marked packs .

Superkings 10s and 20s, Superkings Blue 10s and 20s and Superkings Menthol 20s

will retail for £5.35 for 20 and £2.73 for 10.

The £5.35 price

is 6p below

the regular rrp, and the £2.73 price point is 3p below.

Imperial's trade communications manager, Iain Watkins, said: "These new packs offer retailers a strong competitive product without compromising their cash margins."

All Superkings variants will continue to be available in plain stock

as well as the

price-marked offering.

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