Top Tip

05 September, 2008

Outlets that can deliver attractive displays

to entice purchase, strong targeted seasonal offers and give the consumer brand knowledge

can increase

loyalty and

spend. We would recommend individual outlets

support a strong, well merchandised range of spirit brands targeted at the premium as well as value-conscious consumer, with knowledgeable staff able to offer advice. Every retailer has individual stores that do this, driven by the commitment and

passion of the staff, but some have more than others.

John Burke, marketing director, Bacardi Brown-Forman Brands

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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