to entice purchase, strong targeted seasonal offers and give the consumer brand knowledge
spend. We would recommend individual outlets
support a strong, well merchandised range of spirit brands targeted at the premium as well as value-conscious consumer, with knowledgeable staff able to offer advice. Every retailer has individual stores that do this, driven by the commitment and
passion of the staff, but some have more than others.
John Burke, marketing director, Bacardi Brown-Forman Brands
Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.
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