Entry-level for Chilano brand

05 September, 2008

Private Liquor Brands is adding an entry-level range to its Chilano Chilean wine brand.

The move comes hot on the heels of the renaming of the brand, previously sold as Chileno.

PLB said the launch of a £3.99 tier would “provide some much-needed cheer in today’s economic doom and gloom”.

Marketing Manager Amanda Walker said: “Our customers have been clamouring for a brand capable of responding to today’s market demands and that offers consumers great value in these tough times.

“We’ve listened to what they want and have created the Chilano Generics – a range of quality-driven wines at an affordable price-point.”

The three wines – a red, white and rosé – will be officially unveiled at the forthcoming Wines of Chile tasting.

Chilano is a joint venture between PLB and Viña Ventisquero, one of the largest Chilean wine exporters to the UK.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter