Co-op first with Fairtrade sparkler

05 September, 2008

The Co-op claims it will be the first UK retailer to launch a Fairtrade sparkling wine when it launches its Cape Sparkling Brut in selected stores next month.

The wine will be priced at £7.99 and comes from the Du Toitskloof co-operative in the Western Cape of South Africa.

It is a 100% Chardonnay wine made in the traditional Champagne method.

Du Toitskloof already produces five own-brand Fairtrade wines from the Co-op and the partnership has already raised £291,000 for community projects including crèches, a women’s club and a craft centre.

Vicky Wood, the Co-op’s category marketing manager for wine, said: “The introduction is yet another first for the Co-op, and will fit perfectly into our market-leading Fairtrade wine range.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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