Spanish trio first Tesco Value wines
Published:  19 September, 2008

Tesco's Value will make its debut in the drinks aisles next month with the launch of three Spanish table wines.

OLN reported in July that the retailer had approached suppliers about sourcing a budget offer as it put a greater focus on entry-level wines. The company said it had previously resisted extending Value into BWS but felt the current economic climate meant the time was now right.

It was tight-lipped about the trio's price tags but hinted that more could follow if they prove successful.

Legally, labels

may not state the wine's varietal mix, but will emphasise style and flavours, Tesco said.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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