Cuban dancers

19 September, 2008

entertained 3,000 consumers at Bacardi's La Fiesta street party at London Bridge last week. Reminiscent of the

street parties thrown at the Bacardi family home†in the early half of the century, the event featured a replica house complete with

four-poster double bed and a rum-filled cellar. Cocktails were served from six branded bars and guests were treated to performances from DJ Yoda, Groove Armada and Jazz Bomb's eight-piece band. Director†of marketing Liam Newton said: "Bacardi B-Live presents La Fiesta was our opportunity to pay homage to this unique heritage ."

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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