push for Beringer Stone Cellars.
A marketing campaign will highlight the wine's credentials as a brand for "foodies" who share the producer's passion for ingredients.
It uses the line "those who know food, know Beringer" and includes national press advertising and in-store marketing .
Different press executions, featuring Chardonnay, Zinfandel/Chardonnay Rosť,
Cabernet Sauvignon and
Beringer's Sparkling Zinfandel Rosť, will be running in colour supplements and food magazines.