Beer drinkers unite against Inbev
Published:  19 September, 2008

A group of American beer drinkers have filed a federal lawsuit claiming that Inbev's purchase of Anheuser-Busch will break US antitrust laws.

The

10-strong group

of consumers in Budweiser firm Anhesuer's hometown of St Louis

is seeking to block the deal outright.

The lawsuit claims : "If Inbev is allowed to purchase Anheuser, there no longer would be any significant major potential competitor to influence pricing and ­marketing practices in the US."

Inbev has claimed

the proposed $52 billion purchase won't infringe competition laws because Inbev is only a niche player in the US market to date, adding only a small amount in sales to Anheuser's existing market share.

The US Justice Department is already reviewing the legality of the deal.

If it goes through, the acquisition will bring together a portfolio including Budweiser, Stella Artois and Beck's.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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