Q I'm struggling to keep my website up to date with all my latest wines - and
don't get around to deleting what's sold out. Any tips?
A Do what D Byrne does: don't bother. If your range is constantly changing, you could waste an awful lot of time updating the site when all you really want to do is sell.
A Your website doesn't need to carry a
list of every
wine on your shelves. Why not use the home page to keep customers updated about a small number of interesting wines and special offers? You could top this up with email alerts.
A If you want to achieve online sales you have to
what 's on offer.
Think about employing a computer-literate member of staff who can look after the web site.
Q I'm considering running a wine festival at a local hall and selling tickets - I'm planning tutored tastings , nibbles and a decent range of wines. Do such events make money or is the best I can hope for to break even and generate some
A We tend to break even, or possibly make a small loss, which we
certainly recoup in the form of a higher public profile and increased customer numbers . There's no exact way of measuring the benefit, but
A You might be better off working in tandem with a local restaurant - put together a menu which matches food with various
and agree a fixed price per head
. If you don't sell enough tickets, cancel the event and refund the money - and nobody loses.
Gerry, West Yorkshire
Q Should I start running three-for-ú10 deals like the supermarkets?
And if I do, will the increased volumes compensate for reduced margins?
Q Where can I get sample-size disposable plastic tumblers for in-store tastings?