its flagship South African brand Kumala.
A national press campaign will run from this month, aimed at what Constellation calls "routiners" - consumers who regularly drink wine at home to relax. It will use the tagline "from our table to yours".
The campaign follows the recruitment of acclaimed South African winemaker Bruce Jack to improve product quality.
is the biggest South African brand in the UK off-trade , but sales
have slumped in recent years. Brand Phoenix's First Cape, which grew
77% last year, looks set to overtake