Royal edition of Johnnie Walker

19 September, 2008

Diageo GB is to give a UK airing to a special -edition whisky to commemorate the first royal warrant granted to Johnnie Walker in 1934.

Johnnie Walker Blue Label King George V Edition will be launched in Selfridges, Harrods and top-end on-trade accounts, reflecting its rrp of £420 a bottle.

The whisky is made using the original techniques practiced in the

thirties and only whiskies from distilleries operating during the reign of King George V.

Brand ambassador Jonathan Driver said: "Johnnie Walker has access to an unrivalled collection of fine whiskies that date back to the early 20th

century. This stock of whiskies has been carefully maintained for generations and is the diamond mine of the industry.

"Some of the rarest whiskies - many from distilleries that no longer exist - have gone into the creation of this extraordinary blend."

These include the defunct Islay distillery Port Ellen. Driver added: "Port Ellen provides smokiness and peatiness that is more profound than any other Islay whisky. The result is a very individual flavour."

The whisky comes in an exclusive decanter in silk-lined box with a numbered certificate of authenticity.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know