In brief

19 September, 2008

Bacardi has launched its search for the next classic rum cocktail in the Bacardi Superior Rum Legacy Cocktail Competition. Bartenders from across the UK will be invited to create and promote a cocktail of their own creation over a 10-month period. The winner will go on a trip to New Orleans to promote their cocktail and be featured in a book.

Ardmore has donated £3,000 to the RSPB for a project to repopulate the east coast of Scotland with sea eagles. The

project has released 15 white-tailed sea eagles from Norway in Fife, one of which has been named after the Beam Global distillery.

Russian Standard vodka is to be the headline sponsor of the music industry's

Q awards which will be held in London on Oct 6. The deal is part of an £8 million marketing spend on the brand through supplier First Drinks Brands this year.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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