In brief

19 September, 2008

Bacardi has launched its search for the next classic rum cocktail in the Bacardi Superior Rum Legacy Cocktail Competition. Bartenders from across the UK will be invited to create and promote a cocktail of their own creation over a 10-month period. The winner will go on a trip to New Orleans to promote their cocktail and be featured in a book.

Ardmore has donated £3,000 to the RSPB for a project to repopulate the east coast of Scotland with sea eagles. The

project has released 15 white-tailed sea eagles from Norway in Fife, one of which has been named after the Beam Global distillery.

Russian Standard vodka is to be the headline sponsor of the music industry's

Q awards which will be held in London on Oct 6. The deal is part of an £8 million marketing spend on the brand through supplier First Drinks Brands this year.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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