Vimto Soft Drinks has appointed Neil Gibson as head of marketing. Reporting directly to managing director Jonathan Bye, Gibson joins from Fox's Biscuits where he was marketing manager. "I believe that the brand's positioning can be more fully exploited to increase consumer penetration and weight of purchase," Gisbon said.
Boost Drinks is introducing an oringinal-flavoured sparkling glucose drink in the UK. Boost Active will be available in a 50cl bottle, with a 69p recommended retail price. Managing director Simon Gray said: "Boost Active is designed to provide physical energy when it is needed most as well as alleviating mental fatigue and this is currently proving popular as a pick-me-up with consumers."
Adult confectionery brand Fisherman's Friend is continuing its TV sponsorship of Britain's Strongest Man, World Super Series and The World's Strongest Man on Five for the second year. The deal will include break-bumper ads and the launch of a Sugar Free Blackcurrant variant, according to brand owner Lofthouse of Fleetwood.
Ribena is investing £1.75 million in an on-pack offer giving consumers a chance of winning £1,000 every day until Oct 1. The text to win mechanic will be available on all core Ribena SKUs and it will be promoted through a radio and poster campaign. The push is the brand's biggest ever on-pack offer, said brand owner GlaxoSmithKline.