Called Raising the Bar, it is the first time that Mars has used multiple brands in one campaign. Ads will run in national and women's consumer press from this month,
Mars, Twix, Milky Way and Snickers have been made free from artificial colours, flavourings and preservatives
and the calorie count of funsize
Milky Way, Maltesers, Mars and Twix
has been reduced to less than 100 calories.
Fiona Dawson, managing director of Mars Snackfood, said:
the first step in
mak ing positive
changes to our confectionery products ."