From Zero to hero: Coca-Cola and 007 pair up for new film

19 September, 2008

Co ca-Cola Zero is linking up with the forthcoming James Bond film Quantum of Solace.

The partnership will include a

marketing campaign including an on-pack promotion for

a free downloadable Quantum of Solace demo game .

Consumers will also be entered into a daily

draw to win prizes including Bond-style weekends away and Sony gadgets.

TV, radio, outdoor and cinema ads will support the link-up, along with PR events and Bond-themed in-store activity.

Kenny Chisholm, trade communications manager at Coca-Cola Enterprises, said: "Quantum of Solace has already generated huge consumer interest and we expect the on-pack promotion and

release of the film to bring maximum exposure to the Coke Zero brand. "

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