The partnership will include a
marketing campaign including an on-pack promotion for
a free downloadable Quantum of Solace demo game .
Consumers will also be entered into a daily
draw to win prizes including Bond-style weekends away and Sony gadgets.
TV, radio, outdoor and cinema ads will support the link-up, along with PR events and Bond-themed in-store activity.
Kenny Chisholm, trade communications manager at Coca-Cola Enterprises, said: "Quantum of Solace has already generated huge consumer interest and we expect the on-pack promotion and
release of the film to bring maximum exposure to the Coke Zero brand. "