Top Tip

19 September, 2008

Retailers should organise employee tasting sessions in the run-up to Christmas, to increase their confidence and knowledge when it comes to recommending products to customers, or simply answering their questions. Back this up with printed tasting notes, which they can hand out to customers at the check out and use to build their own knowledge of the products.

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Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


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