Top Tip

19 September, 2008

Retailers should organise employee tasting sessions in the run-up to Christmas, to increase their confidence and knowledge when it comes to recommending products to customers, or simply answering their questions. Back this up with printed tasting notes, which they can hand out to customers at the check out and use to build their own knowledge of the products.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know