Belgian brewer buys Straffe Hendrik

30 September, 2008

Duvel-Moortgat has sold the Straffe Hendrik brand bought with the takeover of Liefmans back to the modern incarnation of the Belgian brewery which founded the brand in 1981.

The brand has been bought by the Bruges-based, family-owned brewer De Halve Maan – Half Moon in English.

Duvel-Moortgat said it had decided to concentrate on the Liefmans fruit beers, plus De Gouden Band and Oud Bruin, which it bought from the administrators of Liefmans earlier this year, after the company went bust at the end of 2007.

Straffe Hendrik has not been produced since Liefmans went under, and was only ever sold on the UK market in small quantities.

De Halve Maan is planning to relaunch the high abv blonde Straffe Hendrik brand under its final recipe before the end of the year.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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