Carlsberg takes over San Miguel

03 October, 2008

Carlsberg has won the exclusive UK distribution rights to Spanish lager San Miguel.

The brewer will take over producing, marketing, selling and distributing the beer - previously supplied by Scottish & Newcastle UK - from Nov 1. It said it had set aside "a significant budget" to support the brand.

A "heavyweight" marketing programme is to be unveiled in the coming months.

Brand owner Mahou-San Miguel Group said in a statement: "We are confident that the team at Carlsberg are well placed to unlock San Miguel's potential within the UK off-trade."

Carlsberg said the move is part of its growing commitment to world beers. Earlier this year it added Russia's Baltika, Greek Mythos and Belgian Grimbergen to its portfolio.

Scottish & Newcastle UK, which was taken over by Heineken at the beginning of this year, said customers could expect "business as usual" until Nov 1. It added that no other S&N brands are affected by the deal.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know