the forum

03 October, 2008

To respond to the unanswered questions below, or to ask a reader's advice, simply e mail:

oln.editorial@william-reed.co.u

k

Q Should I start running three-for-£10 deals like the supermarkets?

If I do, will the increased volumes compensate for reduced margins?

A There's a shop near me doing a three-for-£10 on JP Chenet Cabernet/Syrah. If I buy from Booker, I can get a case of six for £18.99, which works out at just under £3.17 a bottle. Selling three -for -£10 would yield me the princely sum of 50p, which scarcely justifies the petrol costs and the time it takes to stack the stuff in the shop.

Barry, Croydon

A Three-for-£10 just doesn't stack up for us . We

offer reasonable wines on a temporary two-for-£10 before reverting to full price a month later.

Craig, Essex

Q Where can I get sample-size disposable plastic tumblers

for in-store tastings?

A Try partyplastics.co.uk. They have

a good selection of tumblers which are probably larger than the ones you have in mind - but I find those tiny

ones are not much fun at a

tasting because it's almost impossible to nose the wine.

Marilyn, Cambridge

A We switched

to real glasses some time ago. We find it makes customers linger longer over the sample rather than throwing it back , and we're pretty sure we're selling more wine as a result . We have to wash up , but it's worth

it.

Hayley, Bath

A The Take Home Blueprint team will supply a wine -tasting kit which not only includes plastic tumblers but POS material, corkscrews and flyers. There are details at takehomeblueprint.co.uk.

Hussein, Derby

Q Sweet shops sometimes restrict the number of children in the store to two or three at a time . Has anyone got a similar policy with boozy adults on a Friday night?

James, Wapping

Q Can a police officer or Trading Standards officer request you to halt an in-store tasting in an ill-judged effort to protect public morals?

Dave, Andover




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter