Grown-up ads for Côtes du Rhône UK

03 October, 2008

Côtes du Rhône UK has a new advertising campaign, replacing the familiar cartoon hedgehog and hippos which have helped define the region in the UK.

The new campaign "shows a touch of grown-up sophistication", according to Inter Rhône, while still emphasising the strapline Think Red, Think Côtes

du Rhône Wines.

The £565,000 above-the-line investment is the campaign's largest media spend in the UK to date.

It will run until the end of the year in national press and lifestyle titles, as well as digital escalator panels and

LCD screens in the London Underground throughout October.

Olivier Legrand, UK export manager for Inter Rhône, said: "We wanted to keep the strengths of our previous campaign, but build on these and develop a more adult tone .

"We are delighted with the three executions which show the ubiquitous Côtes du Rhône glass appearing in unexpected situations. "




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter