ASA quashes Cobra poster complaint

03 October, 2008

A complaint that a poster ad for

Cobra beer is irresponsible ha s been thrown out by the Advertising Standards Authority.

One consumer complained to the watchdog, claiming that the use of cartoon characters in the ad could

appeal to children.

Cobra said it had deliberately selected an adult style of cartoon that would resonate with

its target audience of

25 to 35-year-old males.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know