Derventio set to launch charity ale

03 October, 2008

Derbyshire-based Derventio Brewery is launching what it claims is the first ale specifically produced to raise funds for

a charity.

Profits from the sale of Braille Ale will go to

the Derbyshire Association for the Blind , which provides support and services for people with a visual impairment to become independent.

Details of where the ale will be available have not yet been finalised, but a number of top UK supermarkets have been "extremely supportive of the idea ", according to DAB's events manager Robin Toal. "Morrison's ha s asked us to consider exclusively distributing it through them," he said.

Braille Ale and Braille Pale will be available in 30cl and 50cl bottles, and kegs for the on-trade. Both will be featured on the BBC

Breakfast show

and regional televised news.

"We believe that this is a progressive concept that displays the brewing industry in a positive light at a time when binge -drinking

remains a prevalent topic within the media," Toal added.




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