(4.6% abv) is a dark beer "with a roasted malt character and a hoppy, slightly spicy linger".
are rolling out into 500 Sainsbury's stores from this month. The
cider contains 92 calories per 33cl bottle, with a
at £4.49. Brand manager Richard Barnes said: "The partnership extends our reach across the UK, to drive awareness and sales of Magners Light among
our predominantly female consumer base."
Heineken International has introduced 10-second break bumper ads to be screened worldwide on UEFA Champions League match nights. The brewer, now in its fourth year as a sponsor of the competition, said the Great Together campaign aimed to encourage
planning for Champions League match nights.
Brothers Drinks is running an on-pack promotion on
its Pear 4.7%, Strawberry and Festival Edition variants. Prizes range from bungee jumping in New Zealand, ice driving in Sweden and kite surfing in Brazil
gadgets such as i Pods.
Warwickshire microbrewer Purity has secured a listing for
Mad Goose in 75 of Tesco's Midlands-based stores. The 5% abv beer is "a zesty, hoppy and full-bodied take on the classic pale ale ".